Running the AJC Peachtree Road Race? This Is the Shoe You’ve Been Waiting For.

May 02, 2016 Posted By: Mizuno USA

If there’s one running event that sparks American exuberance on Independence Day, it’s the AJC Peachtree Road Race in Atlanta.

Held every year on July 4 since 1970, the race has grown to represent everything cherished in the realms of running and patriotic pride. Hundreds of thousands of spectators line the streets prior to the 7:30 a.m. start to wave at passersby as they make their journey along Peachtree Street from Atlanta’s Buckhead neighborhood to sprawling Piedmont Park.

This year, Mizuno, the official footwear and apparel partner of the Atlanta Track Club, sought to enhance the fun and capture some of that spirit so unique to the AJC Peachtree Road Race atmosphere on race morning.

Our idea? Create a custom shoe that does just that.

Introducing the Limited Edition Peachtree Wave Rider 19, which is available for pre-order starting May 1 at Atlanta-area run specialty stores including Big Peach Running Company, West Stride and Phidippides, before it hits stores in early June. The suggested retail price is $130.

Limited Edition Peachtree Wave Rider 19

This limited edition shoe elevates the AJC Peachtree Road Race into an elite category with the most prestigious road races that have a shoe designed specifically to celebrate them. It’s our way to say thanks to the city of Atlanta for being our home – and to show some serious Peachtree pride to all the runners who take on the challenge of the world’s largest 10K.

So, how did this special edition of the beloved Mizuno Wave Rider come to be? We caught up with Mark Sheehan, Vice President of Product Management – Running, to find out just how the star-spangled shoe was brought to life.

There’s never been a Mizuno shoe custom-made for the AJC Peachtree Road Race before. How did the idea come about?

There have been other races with commemorative shoes designed for them, such as the Boston Marathon. We felt that the largest 10K race in the world – one in our very own backyard of Atlanta – deserved some special recognition and a running shoe of its very own.

Since the AJC Peachtree Road Race is an iconic event, what did Mizuno want to capture about it in this custom shoe?

We love that the AJC Peachtree Road Race is celebrating its 47th running of this event. Given the fact that it also celebrates Independence Day in our country, we felt it was critical that both of these elements were part of the shoe design. The colors and the graphics are intended to highlight both what our city celebrates and what our country rallies around each and every year.

What are the unique design features of the shoe?

In the Limited Edition Peachtree Wave Rider 19, we wanted to bring a vibrant and distinctive look and feel. You can see the gradation printing features red, white and blue base colors, framing the peach and stars that are the iconic symbols of the AJC Peachtree Road Race. It was also important to us that we designed a shoe that can be worn with pride the rest of the year.

What kind of runs can I use this shoe for?

The Wave Rider, our most popular shoe, was used to create the custom shoe for this race. The only difference is in the graphics used on the upper. The shoe features Mizuno’s Wave technology, which cushions the run by absorbing impact and encouraging spring-like momentum forward. The textile material selected is super breathable and performance quality. So, you can use these special edition shoes to do any type or level of running and training you want. We took nothing away from the performance features of the shoe. But – they look so cool we think you might want to save them to show off!

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